Thursday, January 7, 2010

MTV's New "Anti-Sexting" P.S.A.

I know everyone out there (myself included) loves being a part of the "DV'R" age of television. Typical spoiled Americans (or Earthlings for that matter) who are too impatient to sit through a few annoying commercials every ten minutes or so. And yes, by all means, this new invention has become a huge part of my existence AND transformed the way the world, and myself, views television. But sometimes if you fast-forward too quickly you could miss something very important. Take MTV's new anti-sexting p.s.a. "There's a thin line between him and the whole school" for example. If you haven't seen it, it will probably be the most uncomfortable, yet effective, 30 second spot of television advertising you've watched in quite some time.

The ad starts out with a naked teenager, standing in an empty gym, genitals blurred, talking about how her boyfriend wanted her to send him naked pictures of herself. As the ad continues, she remains standing there, but eventually talks about how she loves her boyfriend, and how it's "no big deal" and "not like the whole world is going to see it." Afterwords you hear another female voice come on, and talk about how you have "the right to say no" and that "there is a thin line between him and the whole school."

"Sexting" has become a huge problem for the youth of our nation. Girls as young as 13 are being pressured to send lewd pictures of themselves, and in most cases, are complying with the requests. There have been countless cases of these "sexts" getting into the wrong hands, whether it be distributed to other classmates unwillingly, or even worse, people of authority. In fact, just last year there was a case in Pennsylvania where four girls (varying between the ages of 14 and 15) all were caught sending naked or semi-naked "sexts" to classmates, and ended up being charged with manufacturing, disseminating or possessing child pornography. Also, the two male students who were the recipients of the texts faced charges of child pornography possession. Try explaining that one to the college admissions office.

Look, if your an adult (18 years of age) and you want to send naked pictures to your boyfriend or girlfriend, by all means do it. You'll never catch me complaining. Superstar Rihanna feels the same way, and even went as far as to say "If you don't send your boyfriend naked pictures, then I feel bad for him." And apparently she does practice what she preaches (copy and paste for Rihanna "sext" pics, but even so, I'm sure she's not too happy that these leaked to the public.

In conclusion, I applaud MTV for finally taking a stand, and trying to influence today's youth in a positive way for a change. For a station that is driven around sex and its appeal, I was shocked, but happy to see this step in the right direction. Too bad Cleveland Indian's All-Star Grady Sizemore didn't see the commercial in time...