Wednesday, December 5, 2012

Music Videos That Don't Suck, Vol. 17

Because all MTV airs lately is fictionalized romantic internet encounters and literally the worst mother on the planet, I've taken the responsibility upon myself to present you, the reader, with worthwhile music videos to watch. This installment features "Not Giving In", which is the second single from the London based quartet Rudimental's self titled album. It features vocals from John Newman and Alex Clare and talks about the incredible struggle between giving in, or more appropriately, not giving in, to the decision to be a gangster.

Throughout the course of the song, Not Giving In evolves from an emotional piano ballad to a rock and roll anthem to full fledged dubstep explosion. Throw in an added dose of soul and I've got myself a nominee for 2 Man Weave song of the year (poll opens up x-mas week).

Try watching this video and tell me you don't feel something.

You can't.

-fresh (@danye33)

(h/t to Ben to the link)

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