Tuesday, February 4, 2014

A Williamsburg Bar Completely Swagger Jacked My Poor Man's Margarita


In an effort to promote the "perfect Super Bowl hangover cure" the Playboy Kinja page ran a feature (which was later promoted to Deadspin's front page) on "The Levee," a Brooklyn bar that offers a refreshingly unique Margarita alternative called "The Gatorita." Here's an outtake of the drink's origins from the article-
The Gatorita is—what else?—a bastardization of the Mexican margarita. A classic margarita consists of tequila, triple sec, simple syrup and lime or lemon juice. With the right ingredients and care, it's a cocktail that can be crafted into an upscale masterpiece. However, to save time, many bars, chain restaurants and Jimmy Buffet fans shortcut the process by using syrupy "margarita mix" in place of the citrus juice. The Gatorita takes it one step further by replacing the neon margarita mix with—you guessed it—neon, lemon-lime Gatorade, everyone's favorite post-debauchery sports drink. 
The thought process behind the drink is that since most of your hangover is caused by dehydration, the Gatorade actually helps to rehydrate your body while you consume it. By drinking it you're being proactive. Which is exactly what I was being back in June of 2011 when I created this concoction while tailgaiting for the Dave Matthews caravan at an Atlantic City campground.


Of course at the time of my drink's inception, I had other motives besides rehydration on my mind, with money serving as the underlying spark plug. The thought process behind my poor man's margarita was this: tequila is both an effective and delicious way to get drunk, but margarita mix is too sugary and expensive. So I ditched the mix, picked up two 32oz. lemon lime Gatorade's for $3 from a 7-11, and voila, history was made.


But now I've got these Williamsburg hipsters basking in the glory and stealing the lemon-lime light right from under my nose! That's why I had to set the record straight. So the next time you're in BK and decide to quench your thirst with a Gatorita, just know that Danny Utes was doing it first.

-fresh (@danye33)

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